Social media content can only be as effective as your business model andmarketing strategy allows. Once you have that strategy in place, the easy (and fun) part is to support and implement it on social media. Here are five graphic design pointers to get you started.
1. Set a goal.
Every social media account should have a broad goal, and each postshould have a specific goal. Consider the account's goal an overarching theme your followers can expect you to adhere to. For instance, will your Marketing posts for Instagram feed be used to display graphics of your latest products or to sharebrand-related information? Or are you fostering a community where your customers can interact with your brand and one another? Define this theme in collaboration with your target audience. Each post should contribute to the overall theme and drive measurable metrics for your brands, such as engagement, clicks, and purchases.
2. Be Imaginative.
Everyone, whether an experienced designer or not, can be creative whencreating social media graphics. Incorporating storytelling techniques is an excellent way to accomplish this. Consider who the main character is, their problem or challenge, and how they resolve it. Then, visually tell that story.
3. Keep design best practices in mind.
Best social media post design adheres to best practicesto help your designs stand out. When choosing a color, ensure it has enough contrast to make the content convenient to read. Try with fonts is a great way to include some fun to the design of the post, but make sure it is still legible. Contrast the fun fonts with a simple font. Keep the design simple, so your audience understands the message you're attempting to convey.
4. Maintain consistency.
Social media can assist you in building your brand, but only if thesocial media designs you create are consistent. Make sure your brand's colors and fonts are incorporated into your social media designs and avoid any content - visual or otherwise - that does not accurately reflect your brand. You can find more information on social media branding here.
5. Make use of the appropriate tools.
Even non-designers can create stunning Graphic design customer service with the righttools. Here's how to quickly create awesome graphic designs for your socialmedia sites.
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